Precision PR
Powerful Placements
Positive Publicity
20+ years’ experience | 20+ industries | Thousands of media hits
Top-tier earned-media hits
Portfolio
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![A screenshot of a Forbes article titled 'How hard is it to get VC money during a drought? We spent 6 months following startup Yoodlize as they tried to raise their seed round.' The article is written by Jessica Mathews and dated June 16, 2023. The accompanying photograph shows a blue Yoodlize branded vehicle with a sign reading 'rent local' on its side, parked in an outdoor lot with mountains and a partly cloudy sky in the background.]()
Yoodlize Fundraise
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![Screenshot of a Wall Street Journal article titled 'Ice Castles' about illuminated ice exhibits in Colorado, New Hampshire, and Utah, dated Feb. 28, 2014.]()
Ice Castles
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![An article featured on the homepage of Inc. titled "Why are so many brands hitting the road this year?" by Sydney Sladovnik with a photo of a small retro trailer parked on a city street.]()
Yoodlize Mobile Marketing
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![Screenshot of Altabank's website homepage, including sections for small business lending, mortgage and home loans, and commercial construction, featuring images of two women smiling and a cityscape.]()
Altabank Rebrand
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![The cover of the January 2016 issue of Entrepreneur magazine featuring a black-and-white photo of a woman making an OK sign with her hand. Shown under the magazine cover is an article preview about Ice Castles founder Brent Christensen.]()
Ice Castles
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![A screenshot of a CBS News article from May 16, 2024 titled "Passive income ideas that really work." Also shown is a photo of a notepad with 'Passive Income' written on it, a pen, and a stack of fifty-dollar bills on a red background.]()
Yoodlize
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![Authorize.net blog post on payment processing]()
Authorize.net
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![A KSL5 news broadcast featuring a male news anchor in a suit standing in front of a large screen displaying an aerial view of a cityscape. The title on the screen reads, "Vineyard one of the fastest growing cities in America."]()
@Geneva Master-planned Community
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![People tour an ice castle illuminated with purple and green lights at the base of Loon Mountain in Lincoln, New Hampshire as part of a Jan. 13, 2014 article on Today.com titled, "Like in Frozen: Ice Castles lure tourists" written by Holly Ramer.]()
Ice Castles
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![Two-page corporate flyer for Human Resources solutions by Teamworks Group, featuring a woman smiling and giving thumbs up, with orange and white background and various service descriptions.]()
Teamworks Group Solutions Collateral
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![A Nov. 17, 2017 article from the Deseret News site titled, "30+ places to see Christmas lights in Utah" featuring a young boy looking out of a car window at colorful Christmas lights as part of the Christmas in Color drive-through display.]()
Christmas In Color
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![A magazine spread with the headline "The Rental Revolution," featuring an interview with and photo of Yoodlize CEO Jason Fairbourne sitting in a bus interior. The article names Fairbourne "Entrepreneur of the Year."]()
Yoodlize Entrepreneur of the Year
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![Pages from printed editions of The Enterprise: Utah's Business Journal with article headlines about debt independence, college expenses, and economy under the byline of a bank executive.]()
Bank Executive Thought Leadership
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![Two-page case study about saving babies using Crucial Influence, including client details, industry, challenge, solution, and results, with a picture of a smiling baby on the left page.]()
Crucial Learning Case Study
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![Screenshot of the blog on the Yoodlize website with a list of latest articles about spring cleaning, rental inflation, sharing economy, and travel tips.]()
Yoodlize Blog
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![Ice Castle display at Barneys windows NYC]()
Barneys Holiday Window Display
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![Front page of The Salt Lake Tribune newspaper, dated December 24, 2021, featuring a story about the startup Yoodlize helping rent out personal items like bikes and camping gear, with a photo of two people with bikes and equipment.]()
Yoodlize Launch
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![A journalist in a plaid jacket and winter hat smiling in front of an Ice Castle during a CNN broadcast about winter activities near Breckenridge ski resort.]()
Breckenridge Ice Castle
Why Emily?
20+ Years of Versatility: Proven leadership across agency, corporate, and freelance environments, managing diverse portfolios in tech, finance, hospitality, learning/development and public impact.
Story Mining Master: Expert at identifying hidden gems within an organization and transforming them into headlines that drive brand authority.
Media Relations Architect: A "newsjacking" specialist with a deep-rooted network, I consistently secure placements in top-tier outlets.
Multichannel Content Creator: From executive ghostwriting and white papers to digital campaigns, I produce high-impact content that speaks to both humans and algorithms.
Strategic & Tactical Counsel: I’m a dual-threat leader who can design a three-year communication roadmap in the morning and pitch a lead producer by the afternoon.
Career Highlights
Rapid-Scale Growth: Served as key communications strategist for a COVID-era startup, fueling a 700% growth surge through agile market positioning during a global shutdown.
Zero-to-Hero Launch: Secured feature coverage in Fortune, Inc., and CBS News for a five-person, unfunded startup with zero brand recognition, proving the power of story mining over massive budgets.
Recession-Tested Leadership: Navigated a community bank through the 2008 Great Recession, maintaining brand stability and consumer trust while larger national competitors collapsed.
Viral Newsjacking: Orchestrated a high-impact PR campaign for Ice Castles by strategically leveraging the cultural phenomenon of Disney’s Frozen, resulting in a publicity blizzard and record-breaking attendance.
Media Relations Multiplication: Leveraged journalistic relationships to secure an AP wire placement that syndicated 700 hits in national outlets in a single cycle.
The Broadcast "Grand Slam": Pitched and executed a corporate-sponsored community initiative that secured coverage across all four major local TV affiliates (ABC, NBC, CBS, Fox), creating a long tail of goodwill.
Executive Prestige: Authored a winning nomination for the Ernst & Young Entrepreneur of the Year regional award, successfully positioning a founder as a premier industry leader.
Institutional Versatility: Seamlessly pivoted between the scrappy needs of bootstrapped startups like Yoodlize and the complex requirements of multi-billion-dollar giants like Visa.
Skills & Expertise
Media Relations & Story Mining: Master storyteller adept at identifying and crafting high-impact narratives and translating complex technical subjects into compelling stories, earning coverage across the full media spectrum, from hyper-niche industry verticals to top-tier global outlets.
Strategic Communications & Brand Positioning: 20+ years of experience architecting end-to-end PR strategies, from external messaging to internal buy-in, successful rebrands and product launches to multi-market expansions.
Omnichannel Content & Growth Marketing: Master of the omnichannel ecosystem, producing everything from blog posts and technical white papers to email marketing and strategic social collaborations that drive top-of-funnel awareness.
Executive Visibility & Thought Leadership: Trusted advisor to the C-Suite, specializing in building executive authority through ghostwriting, op-eds, columns and speechwriting. I ensure leaders maintain influence by securing awards, industry recognition and prominent media coverage.
Crisis & Change Management: Expert in navigating sensitive reputational risk, providing crisis communications and delivering media training to C-suite executives to maintain brand stability during pivots or industry shifts to ensure leaders are poised, on-message and influential.
Quantifiable ROI & Performance Analytics: Adept at bridging the gap between qualitative storytelling and quantitative business results, mapping media sentiment and coverage spikes directly to KPIs.
Clients
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Visa, MX, Altabank, Pelion, PROFi, Bank of American Fork
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Instructure, Nectar, Kustomer, MX, Kolla, Teamworks Group
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Ice Castles, Christmas in Color, Colorado Wine Industry
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VitalSmarts / Crucial Learning, CEOBuilder, QuickClass
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Michael SmartPR, Riester, Red Rider, Struck
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Louisiana Tobacco Control, Andersen Geneva
About Emily
For over two decades, I have served as a strategic storyteller and trusted advisor to organizations navigating the complexities of the modern media landscape. My experience spans the full lifecycle of brand evolution, from launching disruptive tech startups (mighty but powerful with a team of just five people) to managing high-stakes crisis communications for established institutions (hello, Great Recession, COVID and a master-planned community built on a steel dumping ground).
I bridge the gap between visionary strategy and meticulous execution, ensuring that whether we are orchestrating a multi-market expansion, precision-targeted rebrand or simply maintaining a strong brand, every move is intentional and every message resonates.
My approach is built on the art of "story mining"—the ability to uncover and craft compelling narratives where none seemingly exist. I don’t believe in securing media hits for vanity’s sake; my focus is on the intersection of qualitative earned media and tangible business impact. By aligning compelling storytelling with concrete organizational goals, I help build resilient brands through a steady stream of high-value media coverage that impacts the bottom line.
Contact Emily
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